A Miniratna Category - I PSU

Under the administrative control of

Ministry of Steel, Government of India

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Vision, Mission and Objectives


  • To be the global market leader in e-commerce domain.

  • To emerge as a dominant player in secured and transparent trading.

  • Creating value from waste resources through sustainable and eco-friendly recycling.


  • To ensure transparency and better price discovery through extensive use of e-commerce.

  • To ensure hassle-free and fair e-commerce enabled trading.

  • To promote sustainable and eco-friendly recycling.

  • To strive for continuous innovation to deliver desired value to our stakeholders.

  • To penetrate and expand the markets we handle and enhance the value of services we render on sustained basis.


  • To increase India’s share in global cross border trade by facilitating reliable e-commerce enabled trading.

  • To improve customer experience and make a significant positive impact on customers' satisfaction by providing prompt and efficient services to business associates, driving improved loyalty to its business.

  • To provide a secure and transparent e-commerce platform enabling better price discovery and meet the transactional requirements of Indian and cross border public and private sector enterprises.

  • To develop and maintain a competent, dedicated and motivated workforce.

  • To, enter into joint ventures with enterprises offering synergy in the area of metal and e-waste recycling, prospective business on e-commerce platform.

  • To undertake these activities so as to ensure an optimum return on capital employed and to attain a return of 15% on the net worth.

  • To build demand and increase supply of recycled metal and e-waste commodities in the country by investing in recycling capacity building and providing a transparent platform for organized disposal of scrap.